The playbook
Two weeks. Four clues. One prize.
Every round follows the same rhythm, so players know what to expect and partners know exactly when they're in the spotlight.
The round
- Day 1 — Clue 1
Released in the app. Not at a vendor. - Day 4 — Clue 2 (vendor checkpoint)
The only clue tied to a vendor location. - Day 6 — The vendor's secret
Two days after clue 2, the vendor posts on social that it has a secret about the game. Players stop in, ask for the tip, and scan the QR in the app to unlock tip 2. - Day 7 — Clue 3
Not at a vendor. - Day 10 — Clue 4
Leads to the final prize QR, located on the sponsor's property.
After the round
- Days 1–2 after
Congratulations posts celebrate the round and the community. - Day 3 after
Winner congrats video filmed at the sponsor location. - Day 5 after
Intro video at the next sponsor reveals the next prize.
Scans happen in the app only. QR codes are only valid when scanned with the Code Name Local app, which is how we track results for partners.
Launching a city: the 30-day ramp
Every new city starts with an anchor vendor that already has a loyal local following.
Week 1
Teasers
Mysterious posts from the anchor vendor and partners build curiosity.
Weeks 2–3
Round 1
The first two-week round runs live.
Week 4
Payoff
Winner reveal, congrats content and the next sponsor intro.
Bring Code Name Local to your corner of town
Players, sponsors and vendors — get on the list for the Bethlehem pilot.